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First Burger King restaurants to open in Bulgaria in June
The first two Burger King fast-food restaurants in Bulgaria will open in June, the company that owns the franchise rights for Bulgaria said on May 19, as quoted by Dnevnik daily.
The restaurant in Mall Varna will open on June 12, by which time the first restaurant in Sofia, in City Center Sofia mall, should already be operational, according to Amrest Bulgaria, a subsidiary of Polish company Amrest.
AmRest currently manages 252 restaurants under the KFC, Pizza Hut, Burger King, freshpoint, and Rodeo Drive brands in Poland, Czech Republic, Hungary, Bulgaria, Serbia and Russia. It also holds the rights to the Starbucks franchise in Poland, Czech Republic and Hungary.
Last year, it bought the rights to open restaurants under the KFC and Pizza Hut brands in Bulgaria, opening its first KFC outlet in November 2007. Both chains are already present in the country through other franchisees.
Burger King thus becomes the fourth fast-food chain to enter Bulgaria, following in the footsteps of McDonald's, its biggest competitor on global scale, KFC and Subway.
May 20 2008, Source: sofiaecho.com
The restaurant in Mall Varna will open on June 12, by which time the first restaurant in Sofia, in City Center Sofia mall, should already be operational, according to Amrest Bulgaria, a subsidiary of Polish company Amrest.
AmRest currently manages 252 restaurants under the KFC, Pizza Hut, Burger King, freshpoint, and Rodeo Drive brands in Poland, Czech Republic, Hungary, Bulgaria, Serbia and Russia. It also holds the rights to the Starbucks franchise in Poland, Czech Republic and Hungary.
Last year, it bought the rights to open restaurants under the KFC and Pizza Hut brands in Bulgaria, opening its first KFC outlet in November 2007. Both chains are already present in the country through other franchisees.
Burger King thus becomes the fourth fast-food chain to enter Bulgaria, following in the footsteps of McDonald's, its biggest competitor on global scale, KFC and Subway.
May 20 2008, Source: sofiaecho.com
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